Marketers often emphasize a pulling strategy for consumer products and a pushing strategy for business products.

Question

Quizplus · Accepted Answer

This statement is generally true. In a pulling strategy, the marketer focuses on creating demand among end users or consumers, thereby creating a pull effect that encourages retailers to stock the product. This approach is often used for consumer goods. In contrast, a pushing strategy involves targeting retailers, wholesalers, or other intermediaries in the supply chain and convincing them to stock or distribute the product. This approach is often used for business-to-business (B2B) products.

Marketers Often Emphasize a Pulling Strategy for Consumer Products and a Pushing