During a radio ad,listeners are repeatedly asked,"What would life be without Fletchers Ice Cream?" At the end of the ad,the same question is cleverly interrupted immediately after the word "without." At that point,many listeners mentally respond with the words "Fletchers Ice Cream." Their response best illustrates the principle of
A) closure.
B) proximity.
C) interposition.
D) perceptual adaptation.

Question

Quizplus · Accepted Answer

Closure refers to the tendency to mentally fill in gaps when information is incomplete. In this case, by interrupting the question after the word "without," the advertisement creates an incomplete question that listeners are likely to mentally fill in with the expected answer of "Fletchers Ice Cream."

During a Radio Ad,listeners Are Repeatedly Asked,"What Would Life Be