If a menu item is categorized as highly popular but low in contribution to profit, the foodservice manager should
A) promote this item to continue to increase its sales.
B) consider increasing the price of this item.
C) eliminate this item from the menu.
D) ignore this item and focus attention on increasing the popularity of other items.

Question

Quizplus · Accepted Answer

Increasing the price of a highly popular item with low profit contribution can help improve its profitability while maintaining its popularity.

If a Menu Item Is Categorized as Highly Popular but Low