The second step in developing a competitive advantage is to turn a distinctive competency into a ________,one that is ________ to customers.
A)service; important
B)differential benefit; important
C)need; differential
D)popular culture; salient
E)demand; significant

Question

Quizplus · Accepted Answer

A distinctive competency is a unique strength or advantage that a company possesses which sets it apart from its competitors. The second step in developing a competitive advantage is to turn this distinctive competency into a differential benefit, one that is important to customers. This means that the company needs to highlight and communicate the benefits of their unique strength in a way that is meaningful and valuable to its target customers. Therefore, choice B, "differential benefit; important" is the best option among the given choices.

The Second Step in Developing a Competitive Advantage Is to Turn