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At Direct Tyre Sales the Customer Lounge Is Clean,there Is

Question 61

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At Direct Tyre Sales the customer lounge is clean,there is free coffee with fresh milk and biscuits,employees wear ties,and the company will even pay taxi fares home if cars aren't ready at the agreed upon time.People don't mind paying 10 to 15 percent more for these extra services.What marketing philosophy has the management of Direct Tyre Sales adopted?

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The management at Direct Tyre Sales has ...

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