Marketers use ________ to generate topics for future studies,ideas for new strategies,and to better understand the source of current problems.
A)projective data
B)exploratory research
C)descriptive research
D)experiential research
E)ethnographies

Question

Quizplus · Accepted Answer

Exploratory research is a type of research conducted to gain insights into the nature of the problem. Its purpose is to generate ideas and hypotheses for future studies, understand the source of current problems, and develop new strategies. Marketers use exploratory research to explore new markets, gain insights into consumer behavior, and identify emerging trends. Projective data, descriptive research, experiential research, and ethnographies are all types of research methods that can be used in combination with exploratory research to gain a better understanding of consumer behavior and preferences.

Marketers Use ________ to Generate Topics for Future Studies,ideas for New