An internet company wanting to determine what information to add to its website to attract more visitors could look at research studies investigating web surfers' primary online activities.
A)primary external data
B)secondary data
C)project data
D)primary internal data
E)data mining

Question

Quizplus · Accepted Answer

Secondary data is data that has already been collected by another source and can be used by the company to inform their website content decisions. In this scenario, the research studies investigating web surfers' primary online activities would be considered secondary data.

An Internet Company Wanting to Determine What Information to Add