Data mining has allowed Federal Express to identify existing customers as 'the good,the bad,and the ugly.
A)customer acquisition; market basket analysis
B)customer acquisition; customer abandonment
C)customer abandonment; customer retention
D)customer retention; customer loyalty
E)customer loyalty; customer acquisition

Question

Quizplus · Accepted Answer

Federal Express uses data mining to categorize customers based on their value, which relates to customer abandonment (identifying less profitable customers) and customer retention (focusing on keeping valuable customers).

Data Mining Has Allowed Federal Express to Identify Existing Customers