After purchasing and using a product,a consumer engages in ________ when they evaluate whether they made the best product choice.
A)product choice
B)postpurchase evaluation
C)information search
D)evaluation of alternatives
E)problem recognition

Question

Quizplus · Accepted Answer

Postpurchase evaluation is the process where a consumer reflects on their product choice and evaluates whether they made the best decision. This can involve considering factors such as the price, quality, and performance of the product. The other options listed are part of the pre-purchase decision-making process, and do not relate to evaluating the product after it has been purchased.

After Purchasing and Using a Product,a Consumer Engages in ________