________ occur/s whenever a consumer sees a significant difference between her/his current state of affairs and some desired or ideal state.
A)Perceived risk
B)Conformity issues
C)Lifestyle issues
D)Heuristics
E)Problem recognition

Question

Quizplus · Accepted Answer

Problem recognition occurs when a consumer sees a significant difference between their current state and a desired or ideal state, prompting a need or want for a product or service. Perceived risk is the level of uncertainty or potential negative consequences that a consumer associates with a product or service, conformity issues refer to the pressure to conform to group norms or expectations, lifestyle issues involve the daily activities, interests, and opinions of a person, and heuristics are mental shortcuts used by consumers in decision making.

________ Occur/s Whenever a Consumer Sees a Significant Difference Between