A bank utilising CRM systems wants to generate customer profiles to determine its high-value customers.
A)The risk of losing this customer
B)The current value of this customer to the bank
C)The interest each customer may have in buying new financial products
D)A and B
E)A,B,and C

Question

Quizplus · Accepted Answer

Generating customer profiles involves assessing the risk of losing customers, their current value to the bank, and their potential interest in new products to identify high-value customers effectively.

A Bank Utilising CRM Systems Wants to Generate Customer Profiles