Customer relationship management (CRM)deals with how each customer reacts to elements of the ________.
A)perceptual map
B)marketing mix
C)segmentation variables
D)geodemography
E)target market strategy

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) is concerned with improving customer interactions and enhancing customer satisfaction. The marketing mix includes the product, price, promotion, and distribution channels of a company's offering and is a critical component of CRM. By understanding how customers react to each element of the marketing mix, a company can tailor its offerings to meet their specific needs and preferences, leading to improved customer relationships.

Customer Relationship Management (CRM)deals with How Each Customer Reacts to Elements