In advertisements consumers are told that a particular retailer is determined to offer the lowest price and if a lower price can be found,the retailer will match it.Which external influence on pricing is most evident in this type of advertising?
A)Government subsidies
B)The economic environment
C)Consumer trends
D)Currency exchange rates
E)The competition

Question

Quizplus · Accepted Answer

The competition is most evident in this type of advertising. The retailer is making a promise to match any lower price found, which indicates that they are aware of their competitors' prices and are striving to offer the lowest price in comparison. This external influence on pricing is driven by the actions of the retailer's competitors.

In Advertisements Consumers Are Told That a Particular Retailer Is