Unlike publicity, which is sometimes outside a PR agency's control, ______ may help to focus a complex issue or a client's image.
A)VNRs
B)press releases
C)paid advertising
D)a pseudo-event
E)None of the options is correct.

Question

Quizplus · Accepted Answer

Paid advertising is a form of communication that is within the PR agency's control. It can be used strategically to shape the narrative around a complex issue or to project a specific image for a client. While other options such as press releases and VNRs can also be useful tools, they may not always be controllable by the agency and may not have the same impact as paid advertising. Pseudo-events are staged events designed to generate media attention but are not directly controllable by the agency either.

Unlike Publicity, Which Is Sometimes Outside a PR Agency's Control