What are the three elements of the service package?
A) physical goods, sensual benefits, and psychological benefits
B) sales, return policy, and warranty
C) customer service, return policy, and warranty
D) kindness, information provision, and speed
E) physiological benefits, sensual benefits, and psychological benefits

Question

Quizplus · Accepted Answer

The three elements of the service package are physical goods, sensual benefits (e.g. ambiance, music), and psychological benefits (e.g. perceived value, brand image). Option A includes all three of these elements. Option B only includes policies, not the actual elements of the service. Option C includes policies and customer service, but not the other two elements. Option D lists general qualities of good service, not specific elements of the service package. Option E has a similar answer as option A, but uses the term "physiological benefits" instead of "physical goods".

What Are the Three Elements of the Service Package