Focus groups with very different subjects (i.e., heterogeneous focus groups) are usually more willing to talk and share feelings than are homogenous focus groups.

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Homogeneous focus groups, where participants share similar characteristics or experiences, often feel more comfortable and are more willing to share feelings and thoughts, as they perceive a safer and more understanding environment. Heterogeneous groups might face barriers due to differences, leading to less openness.

Focus Groups with Very Different Subjects (I