The manager of an electronics and appliance store is challenged by the corporate office to increase the use of repair and replacement policies for these products.Which approach should the manager consider to meet the corporate office's expectation?
A)increase the price of the policies until the market adjusts
B)install shop bots for customers to research product policies
C)bundle the repair and replacement policies as part of the sale price of the products
D)strategize for new product policies to be introduced alongside high-volume sale items
E)reduce the prices of popularly sold items and charge a higher fee for the repair policies

Question

The manager of an electronics and appliance store is challenged by the corporate office to increase the use of repair and replacement policies for these products.Which approach should the manager consider to meet the corporate office's expectation? ​
A)​increase the price of the policies until the market adjusts
B)​install shop bots for customers to research product policies
C)​bundle the repair and replacement policies as part of the sale price of the products
D)​strategize for new product policies to be introduced alongside high-volume sale items
E)​reduce the prices of popularly sold items and charge a higher fee for the repair policies

Quizplus · Accepted Answer

Bundling the repair and replacement policies as part of the sale price of the products will increase the likelihood of customers purchasing the policies. This approach also provides transparency and simplicity for customers, as they will not have to worry about the extra cost of policies when shopping. Additionally, by including the policies in the sale price, the store can still compete on price with other stores that do not offer policies.

The Manager of an Electronics and Appliance Store Is Challenged