A pricing strategy that allows marketers to vary prices based on such factors as demand,even though the cost of providing those goods or services remains the same is called
A)yield management
B)break-even point
C)supply analysis
D)cost-plus pricing

Question

A pricing strategy that allows marketers to vary prices based on such factors as demand,even though the cost of providing those goods or services remains the same is called​
A)​yield management
B)​break-even point
C)​supply analysis
D)​cost-plus pricing

Quizplus · Accepted Answer

Yield management, also known as dynamic pricing, involves adjusting prices based on demand in order to maximize revenue. This strategy is particularly popular in industries where there are perishable goods or services, such as airlines or hotels. Despite the cost of providing the products or services remaining the same, the price can be increased or decreased as demand changes. This allows marketers to capture as much revenue as possible, while still maintaining profitability.

A Pricing Strategy That Allows Marketers to Vary Prices Based