Match each item with the correct statement below.
-The process through which a firm attempts to control downstream distribution is called _____.
A) distribution channel
B) forward integration
C) logistics
D) dual distribution
E) direct selling
F) intensive distribution
G) selective distribution
H) exclusive distribution
I) tying agreement
J) backward integration
K) administered marketing system
L) corporate marketing system
M) contractual marketing system
N) private carriers
O) materials handling system
P) franchise
Q) common carriers
R) upstream management
S) suboptimization
T) downstream management
Correct Answer:
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