_____ is a quantitative forecasting technique that assigns weights to historical sales data,giving the greatest weight to the most recent data.
A)Delphi technique
B)Test market
C)Exponential smoothing
D)Jury of executive opinion

Question

_____ is a quantitative forecasting technique that assigns weights to historical sales data,giving the greatest weight to the most recent data.​
A)​Delphi technique
B)​Test market
C)​Exponential smoothing
D)​Jury of executive opinion

Quizplus · Accepted Answer

Exponential smoothing is a quantitative forecasting technique that assigns weights to historical sales data, giving the greatest weight to the most recent data. This technique is based on the assumption that the most recent data is more relevant and accurate than the older data. It is widely used in supply chain management, inventory control, and demand planning.

_____ Is a Quantitative Forecasting Technique That Assigns Weights to Historical