Marketers have discovered that when they implement relationship marketing strategies,it is more expensive to retain satisfied customers than attracting new customers.
Indicate the answer choice that best completes the statement or answers the question.

Question

Marketers have discovered that when they implement relationship marketing strategies,it is more expensive to retain satisfied customers than attracting new customers.​
Indicate the answer choice that best completes the statement or answers the question.

Quizplus · Accepted Answer

The statement is actually opposite of the truth. It is more expensive to attract new customers than to retain existing ones.

Marketers Have Discovered That When They Implement Relationship Marketing Strategies,it