A firm that chooses to target potential customers by zip code,specific occupation,or even lifestyle is said to be practicing:
A)mass marketing.
B)hypermarketing.
C)micromarketing.
D)undifferentiated marketing.

Question

Quizplus · Accepted Answer

Micromarketing is a marketing strategy that targets a narrow segment of a market by focusing on specific characteristics, such as zip code, occupation, or lifestyle. This allows firms to tailor their marketing efforts to a specific group of consumers and increase the likelihood of success. Mass marketing, on the other hand, is a strategy that targets a broad market with a single product or message, while hypermarketing is not a commonly used term in the industry. Undifferentiated marketing is a strategy that targets the entire market with a single product or message, without considering any specific segment.

A Firm That Chooses to Target Potential Customers by Zip