Maya is in the purchase process for a new car and is considering a Hyundai Sonata and believes their Assurance or warranty program is the best available since it offers 10-years or 100,000 miles of coverage including a 5-year 24X7 roadside assistance plan.Maya's belief about Hyundai represents the _______ component of her attitude.
A)cognitive
B)affective
C)conative
D)feeling

Question

Maya is in the purchase process for a new car and is considering a Hyundai Sonata and believes their Assurance or warranty program is the best available since it offers 10-years or 100,000 miles of coverage including a 5-year 24X7 roadside assistance plan.Maya's belief about Hyundai represents the _______ component of her attitude.
A)​cognitive
B)​affective
C)​conative
D)​feeling

Quizplus · Accepted Answer

Maya's belief about Hyundai's warranty program is a cognitive component of her attitude. This refers to her thoughts, beliefs and knowledge about the program. The affective component would refer to her emotional response or feelings towards Hyundai, while the conative component would refer to her intention or behavior towards purchasing a Hyundai Sonata. The term "feeling" is not a recognized component of attitudes.

Maya Is in the Purchase Process for a New Car