Lehmann Systems provides a space on its website for users to provide feedback on products and also to suggest new ideas and ideas for improvement.Customers can also subscribe to a newsletter sent by Lehmann Systems,which informs the customers about latest offers and sales.Lehmann systems is engaging in:
A)social welfare marketing.
B)interactive marketing.
C)integrated marketing.
D)search marketing.

Question

​Lehmann Systems provides a space on its website for users to provide feedback on products and also to suggest new ideas and ideas for improvement.Customers can also subscribe to a newsletter sent by Lehmann Systems,which informs the customers about latest offers and sales.Lehmann systems is engaging in:
A)social welfare marketing.
B)interactive marketing.
C)integrated marketing.
D)search marketing.

Quizplus · Accepted Answer

Lehmann Systems is engaging in interactive marketing by providing a space for feedback and suggestions on their website, as well as offering a newsletter to keep subscribers informed about new offers and promotions. Social welfare marketing involves promoting a social cause or issue, integrated marketing involves coordinating different marketing channels to create a cohesive message, and search marketing involves optimizing search engine results. None of these strategies fully align with Lehmann Systems' approach.

​Lehmann Systems Provides a Space on Its Website for Users

Lehmann Systems Provides a Space on Its Website for Users