According to uses and gratifications theory, if you watch a TV program such as 'Friends' to see how the main characters resolve roommate conflicts so that you can model their behavior, you are using media for the following reason:
A) Escapism
B) Reality exploration
C) Character reference
D) Incidental reasons

Question

Quizplus · Accepted Answer

The reason for watching 'Friends' in this example is to use the characters as a reference for behavior modeling, which falls under the category of character reference in the uses and gratifications theory.

According to Uses and Gratifications Theory, If You Watch a TV