In applying social judgment theory to a persuasive presentation, a speaker must:
A) Be extremely vague about his/her goals
B) Be extremely vague about his/her position
C) Be very specific about his/her goals and position
D) Be very specific about the audience

Question

Quizplus · Accepted Answer

In applying social judgment theory to a persuasive presentation, the speaker must be very specific about their goals and position. This theory suggests that an individual's attitude toward a message depends on their initial attitude, which is called their anchor position. Therefore, it is crucial for the speaker to establish their position clearly to the audience and present their goals to enhance the audience's perception of their message.

In Applying Social Judgment Theory to a Persuasive Presentation, a Speaker