If a firm has an average product that is not much better than what other firms produce they may wish to focus their advertising on:
A) quality.
B) price.
C) deceiving customers.
D) product information.

Question

Quizplus · Accepted Answer

If a firm's product is not much better than its competitors, they may choose to focus their advertising on price in order to still be competitive in the market. By offering a lower price, they can potentially attract customers who are price-sensitive and looking for a better deal. Focusing on quality or product information may not make as much of an impact if the product itself is not significantly better than what competitors offer. Deceiving customers is not a legitimate or ethical marketing strategy.

If a Firm Has an Average Product That Is Not