Which of the following is the best description of how McDonald's created value for their owners in the breakfast market?
A)They generated additional revenues without increasing fixed costs.
B)They invented the Egg McMuffin.
C)They saved money by using the drive-through window.
D)The employees wear headsets so they can communicate to each other directly.

Question

Quizplus · Accepted Answer

Generating additional revenues without increasing fixed costs is a way to increase the profitability and value of a business. By introducing breakfast items, McDonald's was able to use the same equipment and facilities they already had, without incurring additional fixed costs, to generate a new revenue stream.

Which of the Following Is the Best Description of How