What is the first step in the formulation of a global strategy?
A) The location and extent of value-adding activities
B) The choice of competitive strategy to be employed
C) The resource allocation strategy to be adopted for various markets
D) The choice of country markets to be entered

Question

Quizplus · Accepted Answer

The first step in formulating a global strategy involves choosing the competitive strategy to be employed. This sets the foundation for subsequent decisions regarding where to compete, how to allocate resources, and how to configure value-adding activities globally.

What Is the First Step in the Formulation of a Global