Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.
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Q1: The pressure to be global and local
Q2: In pursuing cost leadership,the global marketer offers
Q4: The new-generation global players solve customers' problems
Q5: Globalization requires transfer of information typically between
Q6: Mini-nationals are consortiums of companies that act
Q7: A single-country approach is large enough for
Q8: Avoiding cost inefficiencies is a powerful globalization
Q9: Total quality management measures are allowing marketers
Q10: A dodger upgrades capabilities to match globals
Q11: A focus strategy is defined by its
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