Which of the following best defines international marketing?
A) It is the process of planning and conducting economic forecasting in developing countries.
B) It is the process of creating a subsidiary in a neighboring country.
C) It consists of the activity, institutions, and processes across national borders that create, communicate, deliver, and exchange offerings that have value for stakeholders and society.
D) It is the process of hiring employees from other countries to assist with advertising messages, public communication, and the building of overall awareness.

Question

Quizplus · Accepted Answer

International marketing involves all the activities, institutions, and processes across national boundaries that create, communicate, deliver, and exchange offerings with the aim of adding value to the stakeholders and society. It is a broader concept that considers the complexities involved in expanding business operations to various countries and cultures while ensuring profitability and meeting customer needs. The other options, A, B, and D, describe specific aspects that are not comprehensive enough to define international marketing.

Which of the Following Best Defines International Marketing