Which of the following is the greatest concern when managers are considering the optimal product mix?
A)maximizing revenue
B)minimizing cost
C)maximizing profit
D)minimizing selling and administrative expense

Question

Quizplus · Accepted Answer

Maximizing profit is the greatest concern when managers are considering the optimal product mix. While maximizing revenue may seem like the logical choice, it could result in a product mix that is not profitable. Similarly, minimizing costs may result in a product mix that does not generate sufficient revenue. Minimizing selling and administrative expenses may be important, but it is typically secondary to maximizing profit.

Which of the Following Is the Greatest Concern When Managers