An example of a pricing objective is to
A)ignore long-term pricing strategies in favor of short-term profits.
B)increase market share irrespective of the cost of a product.
C)maintain a price that is always under that of the competition.
D)maintain a minimum rate of return.

Question

Quizplus · Accepted Answer

The pricing objective of maintaining a minimum rate of return is a common financial objective for companies as it ensures that the price of a product or service covers the cost of goods sold and generates a profit. This objective helps companies to maintain financial stability and growth. The other options mentioned are not ideal pricing objectives as they may not be sustainable or may harm the company in the long run.

An Example of a Pricing Objective Is to