An example of a pricing objective is to
A)have prices that top the market.
B)maintain or gain market share.
C)maximize losses.
D)minimize quality and cost.

Question

Quizplus · Accepted Answer

Maintaining or gaining market share is a common pricing objective as it involves setting prices that are competitive or attractive to consumers in order to increase sales and expand market share. The other options, such as having prices that top the market or maximizing losses, would be counterproductive for a business. Similarly, minimizing quality and cost would not be a viable strategy for most businesses as it could negatively impact their reputation and customer loyalty.

An Example of a Pricing Objective Is to