As the manager of a food store, your friend is trying to come up with ways of increasing sales of items that have a high profit margin. He decides that he is going to embed subliminal messages to buy certain items in the music that is playing in the store. What do you predict will happen to the sales of the items that are subliminally advertised?
A)There will be a significant increase in the sales of those subliminally advertised items.
B)There will be no real change in the sales of those subliminally advertised items.
C)There will be a significant decrease in the sales of those subliminally advertised items.
D)There will be a significant decrease in the sales of all items regardless of whether they were subliminally advertised or not.

Question

Quizplus · Accepted Answer

While subliminal messaging has been a topic of controversy, there is not enough evidence to support the idea that it actually affects consumer behavior. Studies suggest that people only respond to subliminal messages when they are specifically looking for them, and in a typical shopping situation, customers are likely to be too distracted to notice subliminal messages in the music. Thus, it is unlikely that the subliminally advertised items will see a significant increase in sales.

As the Manager of a Food Store, Your Friend Is