Which of the following advertising techniques is based on classical conditioning principles?
A)including a $1.00 mail-in rebate in the ad for Brand X
B)a salesperson explaining why Brand X is superior
C)a sexy model using Brand X
D)a picture of a shelf filled with Brand X products

Question

Quizplus · Accepted Answer

Classical conditioning is a technique that associates a stimulus with an emotional response. In this case, the sexy model is the stimulus which is associated with positive emotions such as attraction, desire, and confidence. As a result, people are more likely to buy the product due to the positive association they have made between the stimulus (model) and the product (Brand X).

Which of the Following Advertising Techniques Is Based on Classical