John B. Watson was opposed to the application of classical conditioning principles in advertising because he believed that such manipulative marketing was unethical.

Question

Quizplus · Accepted Answer

John B. Watson, after his academic career, actually applied principles of classical conditioning to advertising, demonstrating his support for the use of psychological techniques in marketing. He is known for his work in advertising, notably with campaigns that appealed to emotions, showing he was not opposed to using psychological principles in this field.

John B Watson Was Opposed to the Application of Classical Conditioning