State lottery commissions capitalize on the _____ by running many TV commercials showing that lucky person who won the $100 million Powerball jackpot. A vivid memory is created, which leads viewers to an inaccurate estimate of the likelihood that the event will happen to them.
A)availability heuristic
B)availability algorithm
C)representativeness heuristic
D)representativeness algorithm

Question

Quizplus · Accepted Answer

The availability heuristic is the cognitive bias where individuals base their judgments on the ease and accessibility of information in their memory. In this case, the lottery commissions are using vivid and memorable examples of a jackpot winner to create an easily accessible memory, leading viewers to overestimate their likelihood of winning.

State Lottery Commissions Capitalize on the _____ by Running Many