Kyle is trying to decide which brand of diapers he should buy for his newborn daughter. Each of the brands has its own unique features that make it seem better than the others. Some diapers have extra padding so that they retain more fluid. Another brand touts special elastic bands around the legs to prevent leakage. Still others have fancy Velcro fasteners. Finally, confused about all of the features, Kyle buys the brand that he recognizes from commercials. What decision-making strategy did Kyle use?
A)the additive model
B)the elimination by aspects model
C)representativeness heuristic model
D)the single-feature model

Question

Quizplus · Accepted Answer

Kyle used the single-feature model by choosing the brand based on one characteristic he recognized, which is brand recognition from commercials, rather than comparing all the features systematically.

Kyle Is Trying to Decide Which Brand of Diapers He