The representativeness heuristic and the availability heuristic are two rule-of-thumb strategies that help us estimate the likelihood of events.

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The representativeness heuristic involves judging the probability of an event based on how well it matches a particular prototype or stereotype. The availability heuristic involves estimating the likelihood of an event based on how easily it comes to mind or how easily it can be recalled from memory. Both of these heuristics are commonly used by people to make judgments and decisions.

The Representativeness Heuristic and the Availability Heuristic Are Two Rule-Of-Thumb