The first personal computer revolutionized computing and how business is conducted.It was using a(n)________ entry strategy.
A) imitative
B) pioneering
C) adaptive
D) creative

Question

Quizplus · Accepted Answer

New entrants with a radical new product or highly innovative service may change the way business is conducted in an industry. This kind of breakthrough of creating new ways to solve old problems or meeting customer needs in a unique new way is referred to as a pioneering new entry. If the product or service is unique enough, a pioneering new entrant may actually have little direct competition. The first personal computer was a pioneering product; there had never been anything quite like it, and it revolutionized computing.

The First Personal Computer Revolutionized Computing and How Business Is