The Amazon approach to selling books,using the Internet and offering superior customer service,gave it a strong entry strategy.This is an example of a focus strategy.

Question

Quizplus · Accepted Answer

Amazon founder Jeff Bezos set out to use Internet technology to revolutionize the way books are sold. He garnered the ire of other booksellers and the attention of the public by making bold claims about being Earth's largest bookseller. As a bookseller, Bezos was not doing anything that had not been done before. But two key differentiating features, doing it on the Internet and offering extraordinary customer service, made Amazon a differentiated success.

The Amazon Approach to Selling Books,using the Internet and Offering