The growth stage of the industry life cycle is characterized by
A) in-kind competition (from the same type of product).
B) premium pricing.
C) a growing trend to compete on the basis of price.
D) retaliation by competitors whose customers are stolen.

Question

Quizplus · Accepted Answer

The growth stage is the second stage of the product life cycle, characterized by strong increases in sales and growing competition.

The Growth Stage of the Industry Life Cycle Is Characterized