A differentiation strategy enables a business to address the five competitive forces by
A) having brand-loyal customers become more sensitive to prices.
B) increasing economies of scale.
C) providing protection against rivalry.
D) serving a broader market segment.

Question

Quizplus · Accepted Answer

Differentiation provides protection against rivalry since brand loyalty lowers customer sensitivity to price and raises customer switching costs.

A Differentiation Strategy Enables a Business to Address the Five