In general,the threat of substitutes is heightened because the Internet
A) lowers switching costs.
B) lowers barriers to entry.
C) introduces new ways to accomplish the same task.
D) increases output per unit of cost.

Question

Quizplus · Accepted Answer

Along with traditional marketplaces, the Internet has created a new marketplace and a new channel. In general, therefore, the threat of substitutes is heightened because the Internet introduces new ways to accomplish the same tasks.

In General,the Threat of Substitutes Is Heightened Because the Internet