Environmental analysis requires continual questioning of all these assumptions except
A) a priori ideas about the structure of the relevant industry.
B) continual updating of environmental knowledge.
C) presuppositions about who is and is not a competitor.
D) biases about how to make money in the industry.

Question

Quizplus · Accepted Answer

According to Hamel and Prahalad, every manager carries around in his or her head a set of biases, assumptions, and presuppositions about the structure of the relevant industry, about how one makes money in the industry, about who the competition is and is not, about who the customers are and are not, and so on. Environmental analysis requires you to continually question such assumptions.

Environmental Analysis Requires Continual Questioning of All These Assumptions Except