Which type of multivariate analysis should be used when a researcher wants to estimate
The utility that consumers associate with different product features?
A)Conjoint analysis
B)Cluster analysis
C)Multiple regression analysis
D)Factor analysis
E)Multiple discriminant analysis

Question

Quizplus · Accepted Answer

Conjoint analysis is specifically designed to estimate the utility that consumers associate with different product features. It allows researchers to study how consumers make trade-offs between different product attributes and can help identify the most important features in driving consumer choice. Cluster analysis, multiple regression analysis, factor analysis, and multiple discriminant analysis are all useful multivariate techniques, but they are not as well-suited to addressing this particular research question.

Which Type of Multivariate Analysis Should Be Used When a Researcher