When a marketing researcher who is performing an exploratory research study has
Researchers ask people in a shopping mall which brand of television they own and why they purchased that brand,and asks the researchers to survey 10 shoppers who own the RCA brand,15 shoppers who own the Toshiba brand,and 12 shoppers who own the Panasonic brand,what type of sampling procedure is being used?
A)Simple random sample
B)Area sample
C)Systematic sample
D)Quota sample
E)Multi-stage area sample

Question

Quizplus · Accepted Answer

The researcher is not selecting the shoppers randomly, but rather using a quota sampling procedure by purposely selecting specific numbers of shoppers who own each brand of television. This allows the researcher to obtain a representative sample of each brand's customers and gather insights into their purchasing behaviors.

When a Marketing Researcher Who Is Performing an Exploratory Research