If a market researcher was constructing questions to address sensitive issues such as individual consumption of alcoholic beverages,the researcher might be better served to utilize which of the following questioning approaches?
A)direct
B)indirect
C)balanced
D)unbalanced
E)none of the above

Question

Quizplus · Accepted Answer

Indirect questioning allows respondents to answer sensitive questions more comfortably by reducing the pressure of direct self-disclosure.

If a Market Researcher Was Constructing Questions to Address Sensitive