Which of the following is not an advantage of depth interviews over focus groups?
A)heightened group-dynamics effect
B)group pressure is eliminated
C)heightened attention of respondent
D)no need for expensive focus group facility
E)All of the above are advantages of depth interviews over focus groups.

Question

Quizplus · Accepted Answer

The heightened group-dynamics effect is an advantage of focus groups, not depth interviews.

Which of the Following Is Not an Advantage of Depth